【蘋果 WWDC 片頭動畫】【Joe】

If everyone is busy making everything (當大家都庸庸碌碌時)
how can anyone perfect anything? (如何練究任何東西?)
we start to confuse convenience with joy (把便利誤為快樂)
abundance with choice. (把富足誤為自由)

 

 

Apple WWDC 2013 Intro Animation

If everyone is busy making everything (當大家都庸庸碌碌時)
how can anyone perfect anything? (如何練究任何東西?)
we start to confuse convenience with joy (把便利誤為快樂)
abundance with choice. (把富足誤為自由)

designing something requires focus (設計須要的是專注)
the first thing we ask is (首先要問的是)
what do we want people to feel? (我們想要人們有什麼感受)

delight (愉悅)
surprise (驚喜)
love (珍愛)
connection (連結)

then we begin to craft around our intention (我們用這些方向打造產品)
it takes time...(很花時間…)
there are a thousand no's (一千個錯)
for every yes. (才換來一個對)

we simplify (我們由繁化簡)
we perfect (我們精益求精)
we start over (我們打掉重練)
until everything we touch ...(直到我們觸碰的東西….)
enhances each life it touches. (提升我們觸碰的每個生命)

only then do we sign our work. (才肯罷休)

Designed by Apple in California" (動畫由加州的蘋果設計)

http://www.youtube.com/watch?v=YbRPNUIC_I8 

 

http://www.youtube.com/watch?v=YbRPNUIC_I8

 

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